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Saturday, February 1, 2020
Friday, September 13, 2019
Thursday, September 12, 2019
10:41 PM
anuj kumar
What Is Brand Management?
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.
Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market, and the company's
overall vision.
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How Brand Management Works
overall vision.
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Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers.
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How Brand Management Works
Brands have a powerful influence on customer engagement, competition in the markets, and the management of a company. A strong brand presence in the market differentiates a company’s products from its competitors and creates brand affinity for a company’s products or services.
A brand that has been established has to continually maintain its brand image through brand management. Effective brand management increases brand awareness, measures and manages brand equity, drives initiatives that support a consistent brand message, identifies and accommodates new brand products, effectively positions the brand in the market, etc.
Brand management
Examples of Brand Management
Seeing a gecko reminds one of Geico Insurance which uses the reptile in most of its advertising campaigns. Similarly, the Coca-Cola jingle "It’s the Real Thing," which first aired in 1971 as a TV commercial that featured people of different races and cultures, is still branded on the vocal cords of Coca-Cola consumers.
A brand does not only need to be tied to one product. One brand could cover different products or services. Ford, for example, has multiple auto models under the Ford brand. Likewise, a brand name can take on multiple brands under its umbrella.
For example, Procter & Gamble has multiple brands under its brand name, such as Ariel laundry detergent, Charmin tissue, Bounty paper towels, Dawn dishwashing liquid, and Crest toothpaste.
Benefits of a Brand Manager
A brand manager is tasked with managing the tangible and intangible properties of a brand. The tangible aspects of a company’s brand include the product(s), price, packaging, logo, associated colors, and lettering format.
10:41 PM
anuj kumar
What Is Email Marketing?
Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
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Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
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5. Ways Email Marketing Can Help Your SEO Efforts
1. Drive Qualified Traffic to Your Website
2. Improve On-Site Engagement
3. Develop a More Targeted Content Strategy
4. Turn High-Performing Emails into New Site Content
5. Encourage Social Shares
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Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Email marketing best practices include developing your own email list rather than buying an email list(s) and making participation in your email list opt-in rather than opt-out (using permission-based email marketing). Email should also be optimized for mobile usage as according to statistics over half of emails are opened on mobile devices.
EMAIL MARKETING
10:40 PM
anuj kumar
What is web content ?
Web content refers to the textual, aural, or visual content published on a website. Content means any creative element, for example, text, applications, images, archived e-mail messages, data, e-services, audio and video files, and so on.
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The 11 Golden Rules of Writing Content for Your Website.
1. Know your audience
2. Follow the “inverted pyramid” model
3. Write short, simple sentences
4. Stick to active voice
5. Show, don’t tell
6. Nix the jargon
7. Mix up your word choice
8. Make text scannable
9. Incorporate multimedia
10. Layer website content
11. Leave them wanting more
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Web content is the key behind traffic generation to websites. Creating engaging content and organizing it into various categories for easy navigation is most important for a successful website. Also, it is important to optimize the web content for search engines so that it responds to the keywords used for searching.
Web content management (WCM) is essential to run a website successfully. To manage web content, publishers should organize content in line with the requirements of the audience.
This includes usage of common content, terminology, and positioning; consistent navigation; link management; and finally metadata application. There are a wide range of WCM tools available for effectively handling web content.
10:36 PM
anuj kumar
What is mobile marketing?
In short, mobile marketing is the sharing of a brand or business in a way that is optimized for smartphones and other mobile devices throughout apps, social media channels, and websites.
As a marketing strategy, mobile marketing allows a business to reach a larger audience than they would by focusing solely on desktop digital marketing processes. According to SiriusDecisons, 67% of the buying process now takes place digitally. In addition, Flurry reported that the average American spends around 5 hours per day on their mobile device.
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How Does Mobile Marketing Work?
Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
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Marketing teams are taking advantage of the amount of time the average person spends on a mobile device. Because we’re on our phones every single day, it only makes sense that marketing campaigns be specialized for mobile viewers across various digital platforms.
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands.
10:36 PM
anuj kumar
What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
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When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.”
SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
We’re going to dig deep into SEO, but feel free to jump to any section that interests you:
- Overview
- White hat vs. black hat
- Cleaning inside your house and outside: on-page SEO vs. off-page SEO
- On-Page SEO
- Off-Page SEO
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All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
You will look foolish if you have a site of a dozen odd pages and start expecting search engines to show your site pages at the top of search results that cull out data from over a trillion pages on the Web.
Shady SEO agencies will promise you this kind of service, but the results will be dangerous for your site as well as brand. As contemporary Web search technologies respect content, insist on content-based SEO services, which are more effective than conventional SEO techniques.
Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out.
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