Google Analytics

What is Google Analytics and how does it work? Google Analytics data processing starts with the categorization of data into users and sessions. First, Google Analytics determines new vs. returning users. When a user lands on a page with tracking code, Google Analytics creates a random, unique ID associated with the user's browser cookie.          ...

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Brand Management

What Is Brand Management? Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan to maintain brand...

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Email Marketing

What Is Email Marketing?  Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same...

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Web Content

What is web content ? Web content refers to the textual, aural, or visual content published on a website. Content means any creative element, for example, text, applications, images, archived e-mail messages, data, e-services, audio and video files, and so on. watch video in hindi The 11 Golden Rules of Writing Content for Your Website. 1. Know your audience 2. Follow the “inverted...

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Mobile Marketing

What is mobile marketing? In short, mobile marketing is the sharing of a brand or business in a way that is optimized for smartphones and other mobile devices throughout apps, social media channels, and websites. As a marketing strategy, mobile marketing allows a business to reach a larger audience than they would by focusing solely on desktop digital marketing processes. According to SiriusDecisons,...

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Search Engine Optimization

What Is SEO / Search Engine Optimization? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.  watch video in hindi  When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search...

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Social Media Management

What Is Social Media Management? Social media management is the process of creating,scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. A social media manager may be employed by a brand, individual, or business to reach new customers online or to improve and maintain their reputation. watch videeo in hindi  Choosing...

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Pay Per Click

What is PPC? PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's...

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