Web Content

What is web content ?

Web content refers to the textual, aural, or visual content published on a website. Content means any creative element, for example, text, applications, images, archived e-mail messages, data, e-services, audio and video files, and so on.

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The 11 Golden Rules of Writing Content for Your Website.

1. Know your audience

2. Follow the “inverted pyramid” model

3. Write short, simple sentences

4. Stick to active voice

5. Show, don’t tell

6. Nix the jargon

7. Mix up your word choice

8. Make text scannable

9. Incorporate multimedia

10. Layer website content

11. Leave them wanting more

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Web content is the key behind traffic generation to websites. Creating engaging content and organizing it into various categories for easy navigation is most important for a successful website. Also, it is important to optimize the web content for search engines so that it responds to the keywords used for searching.

WEB CONTENT 

Web content management (WCM) is essential to run a website successfully. To manage web content, publishers should organize content in line with the requirements of the audience.

This includes usage of common content, terminology, and positioning; consistent navigation; link management; and finally metadata application. There are a wide range of WCM tools available for effectively handling web content.