Search Engine Optimization

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

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When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.”

SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.

We’re going to dig deep into SEO, but feel free to jump to any section that interests you:

• Overview
• White hat vs. black hat
• Cleaning inside your house and outside: on-page SEO vs. off-page SEO
• On-Page SEO
• Off-Page SEO

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All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

SEARCH ENGINE OPTIMIZATION

You will look foolish if you have a site of a dozen odd pages and start expecting search engines to show your site pages at the top of search results that cull out data from over a trillion pages on the Web.

Shady SEO agencies will promise you this kind of service, but the results will be dangerous for your site as well as brand. As contemporary Web search technologies respect content, insist on content-based SEO services, which are more effective than conventional SEO techniques.

Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out.