Email Marketing

What Is Email Marketing?

 Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.


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5. Ways Email Marketing Can Help Your SEO Efforts

1. Drive Qualified Traffic to Your Website

2. Improve On-Site Engagement

3. Develop a More Targeted Content Strategy

4. Turn High-Performing Emails into New Site Content

5. Encourage Social Shares

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Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

Email marketing best practices include developing your own email list rather than buying an email list(s) and making participation in your email list opt-in rather than opt-out (using permission-based email marketing). Email should also be optimized for mobile usage as according to statistics over half of emails are opened on mobile devices.

EMAIL MARKETING